Marketing Eportfolio
This artifact is a digital marketing project presented through a Google Sites webpage, WIX. The project focuses on developing a marketing plan for a wellness preventive screening initiative aimed at increasing awareness and engagement among students. It includes key components such as a SWOT analysis, target market insights, data analysis, and a detailed marketing strategy.
Click this link to check out my Eportfolio:
What I learned
From this project, I learned how to:
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Apply marketing concepts like SWOT analysis and target market segmentation to a healthcare service
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Use data to support decisions and strengthen a marketing plan
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Develop a clear and realistic marketing strategy
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Present information in a professional, digital format using Google Sites
I also learned the importance of making healthcare services feel accessible and student-centered. This project showed me that effective marketing is not just about promotion, but about understanding people’s needs and communicating value in a way that resonates with them.
Program Competencies
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Build and manage a network of healthcare professionals, including peers, supervisors, and clients.
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Demonstrate effective written communication and oral communication skills.
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Demonstrate behaviors that align with ethical, legal, and professional standards.
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Describe the structure and functioning of health delivery, public health, and health services organizations and the importance of a population health perspective.
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Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.
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Apply data and health information technology to inform organizational performance and decision making.
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Utilize financial tools, principles, concepts, and practices to analyze budgets and financial documents to determine the financial performance of health services organizations.